John Duffy

For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall.

ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing

Seen here, the identity system, packaging and POS materials developed for the CHICKEN NATURALS program.

ROLE: Creative Direction, Photo Direction, Design Direction

Working closely with the team of animators at the acclaimed LAIKA Studio in Portland (Coraline, Kubo and the Two Strings) we created this BUMPER which appeared during the NCAA March Madness tournament.

ROLE: Creative Director, Concept Development

For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall.

ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing

Seen here; various POS pieces.

ROLE: Creative Direction, Photo Direction, Design Direction, Writing

For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall.

ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing

Seen here; Character Development for the Arby’s Kids Meal program.

ROLE: Creative Direction

For the better part of 5 years, I directed the in-store visual presence for Arby’s. Hundreds of different menu initiatives. Tens of thousands of mechanicals. More food shoots than I can recall.

ROLE(S… on Arby’s in General): Creative Direction, Design Direction, Photo Direction, Design, Writing

Seen here; work developed for the ARBY’S AFTER DARK PROGRAM, which extended drive-thru hours after midnight.

ROLE: Creative Direction, Design, Writing

As part of our engagement with Ruth’s Chris, we designed new menus for both the main restaurant and bistro. For this initiative we developed a new script, based on the handwriting of Ruth Fertel herself.

ROLE: Creative Director/Design Director

Brand Identity, Photo Direction, Font Design, Digital

Image development from Archival Sources.

ROLE: Creative Director/Design Director

Brand Identity, Photo Direction, Font Design, Digital

A graphic system for T.J.’s new coffee offerings.

ROLE: Creative Director/Design Director

Brand Identity, Packaging

A complete visual overhaul for the classic mid-town Manhattan bistro. The logo drew inspiration from Ken Aretsky’s signature. As he’s a very hands-on owner, that seemed appropriate.

Role: Creative Direction & Design

Brand Identity, Menu Design, Collateral, Digital, Signage

A complete visual overhaul for the classic mid-town Manhattan bistro. The logo drew inspiration from Ken Aretsky’s signature. As he’s a very hands-on owner, that seemed appropriate.

Role: Creative Direction & Design

Brand Identity, Menu Design, Collateral, Digital, Signage